APPLICATIONS

 

    Bathroom Cleaners

    Floor Waxes

    Multiuse Cleaners

    Kitchen Cleaners

    Furniture Care

    Toilet Paper

    Aerosols & Insecticides

We transmit sensations

APPLICATIONS

 

    Detergents

    Softeners

    Laundry Soaps

    Ironing Facilitators

AIR FRESHENERS

Harmony, Peace, Freedom, Order and Hygiene

The commercial success of an environmental product depends essentially on its aroma. Consumers will assess precisely the perfume and its evocation.

Another task in the fragrance division is to understand particular habits and interpret the olfatory language that prevails in each diverse market.

In this segment, the perfume must meet certain technical characteristics: diffusion, substantivity and persistence.

 

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HOME CLEANNESS

Cleanliness, freshness, joy/happiness, security

We study and understand the fragrances major brands produce for home care. This is a key factor that indicates the local odorous/scented/fragranced consumer mindset. Comprehending traditional tendencies is a starting point for our new solutions.

 

We design innovating fragrances that communicate certain tasks performed by households. At the same time, they are recognized as typical, familiar and suitable for the role they will play.

 

We design innovating fragrances that communicate certain tasks performed by households. At the same time, they are recognized as typical, familiar and suitable for the role they will play.

Healthy spaces

Home Peace and Security

LAUNDERETTE

Softness, Neatness, Quality & Style

Perfume aesthetics

APPLICATIONS

 

     Environmental Deodorants

     Perfumes

     Fresheners

     Incenses & Candles

     Car Care

     Aromatherapy

All perfumes constitute a primary communication system by carrying a specific message that should catalyze a reaction.

The connotations given in our fragrances state the specific qualities of a product, the consumer context defines the nature of the aroma.

A certain floral scent can convey a subtle feeling, ideal for fabric softeners, while others may suggest intense cleaning action (typical of detergents). Our fragrance division aims to develop products that fulfill expectations and meet consumers’ mindsets.